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That the right name - applied in the right way, of course - could quickly turn around the public’s reception of a project. So Michael obviously knew the value of celebrity.
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A record that this Sylvester Stallone movie held for 9 years ‘til Disney’s “ Aladdin” opened in theaters in November of 1992 and then sold $19.2 million worth of tickets over its opening weekend in North America. It sold $12.1 million worth of tickets in North America.
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The end result is … Despite withering reviews, “Staying Alive” has the biggest opening weekend for a modern movie musical. Eisner then sends Travolta & Stallone on this giant publicity tour, where this pair appears on every morning news program and every late night talk show. So Michael first has “Staying Alive” booked on 1660 screens nationwide. But then Eisner decides that - in this particular situation - the best defense is a good offense. Because - of course - when you’re thinking of mounting a modern movie musical, the very first name that immediately comes to mind is Sylvester Stallone.Īnyway, Michael sees the rough cut of “Staying Alive” prior to its release to theaters in July of 1983 and realizes that it’s a dud. I said a “ Sylvester Stallone movie.” Though John Travolta may have been the star, reprising his role as Tony Manero from “Saturday Night Fever,” Stallone not only directed this movie, he also co-wrote & co-produced this Paramount Pictures production. As in: There are NO good reviews out there anywhere for this Sylvester Stallone movie. So when Michael had a genuinely terrible movie during his days at Paramount … How Eisner Fixed “Staying Alive”Įxample: “ Staying Alive,” the 1983 sequel to Paramount’s mega-hit from 1977, “Saturday Night Fever.” “Staying Alive” was so terrible - it got such miserable reviews nearly 40 years ago - it has the distinction of being the oldest film on Rotten Tomatoes to get a 0% freshness rating. Which was the hottest studio in Hollywood in the early 1980s. Now you have to remember that Eisner came over to Disney from Paramount. So Michael needs to find a way to make this bagel not seem quite so plain. Not an Everything Bagel, or even an Onion Bagel or a Sesame Seed Bagel. You see, word has gotten out among the theme park-going public that EPCOT Center - while beautiful designed & well-meaning - is a bagel. Especially given that attendance levels at EPCOT have fallen through the floor. Mind you, no one in management at the Walt Disney World Resort much feels like celebrating this anniversary. One of Michael’s very first duties is to fix EPCOT Center – which is about to celebrate the second anniversary of its grand opening. And Michael Eisner has just been installed as the new head of The Walt Disney Company. They’ll never know you’re just a bagel Michael Eisner – Fix EPCOT Center To start, I want to share one key couplet from this show tune: How can they see with sequins in their eyes? “Razzle Dazzle” has so many great lyrics. Are you familiar with the musical “Chicago”?įred Ebb & John Kander wrote a great song for that show called “Razzle Dazzle” which talks about how you can literally get away with murder – provided, of course, that you put on a good show first.